Competitive Intelligence for Tender Success: Analysing Competitor Strengths and Weaknesses
When it comes to tender writing, success often depends on your ability to stand out among a sea of similar bids.
Standing out starts long before you begin writing your tender – it starts with understanding your competition. Competitive Intelligence (CI) in tender writing isn’t about corporate espionage – it’s about collecting, analysing, and using publicly available information to understand your competitors better, and to craft a superior bid.
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