The Flinders Ranges Council Brand and Logo Refresh

OVERVIEWThe Flinders Ranges Council is seeking Expressions of Interest (EOI) from qualified and experienced organisations/individuals to undertake a comprehensive brand and logo refresh. This project forms part of Council’s commitment to a contemporary, consistent and community-aligned identity that reflects the region’s character, values and long-term aspirations. The refresh is guided by the Community Plan 2023-2033 and informed by recent community consultation.Key DirectionsMaintain continuity - The current logo is almost 30 years old, and the refreshed identity should remain recognisable and connected to the current brand, ensuring ongoing community recognition and trust.Colour Use - The current colours are to be retained with blue the primary colour. Ochre tones should draw respectively from the region’s natural landscape.Respect for Aboriginal Communities - The brand should respectively acknowledge and represent the Nukunu and Adnyamathanha communities, matches with appropriate cultural guidance.Design Simplification - The logo should be clear, versatile and not over-burdened with motifs. It should embody the essence of the region without attempting to represent every feature.Symbolic Opportunities - There is relevance to exploring the yellow-footed rock wallaby as a symbolic element connected to place, the environment, heritage and identity.Scope and IntentThis refresh extends beyond a logo update. It seeks to create an identity that is:Modern and consistent across all Council platforms Authentic to the region and its communities Strong in advocacy and stakeholder engagement Clear, meaningful and credible to residents, visitors, investors and government HOW TO APPLYSubmission RequirementsEOIs should demonstrate the organisations capability and include:A clear understanding of the brief Proposed methodology and approach Relevant experience in place-based and community-aligned branding Cultural capability where relevant Team credentials Outline of projected costs and inclusions Lodgement DetailsClosing Date: 5:00pm, Thursday 20 November 2025Submit To: Mr Sean G Holden, Chief Executive Officervia Email: [email protected]Enquiries: Mr Sean G Holden - Phone: (08) 8620 0500