Community engagement and promotional service to increase participation in the National Bowel Cancer Screening Program

The work required has been split into two components: COMPONENT A - NATIONAL PROMOTIONAL ACTIVITIES & COMPONENT B – NATIONAL COMMUNITY ENGAGEMENT. Tenderers can apply for one component or both. Applications are limited to 40 pages per component (minimum 10pt font), not including Response templates and Schedules.
 
Component A  - NATIONAL PROMOTIONAL ACTIVITIES. This work will include developing and implementing an integrated communication strategy that will include the use of new creative assets developed by the Department for the National Bowel Cancer Screening Program. The strategy will target the general community aged 45-74, but should consider tailored messaging, and targeted approaches for those aged 45-49 as they are required to opt into the screening program.
 
Component B – National Community Engagement. This work will involve delivered a strategic community engagement plan that targets under screened audiences including such as First Nations, Culturally and Linguistically Diverse (CALD) groups to raise awareness and screening rates for the National Bowel Cancer Screening Program.